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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tradin... 
About Zerodha
Zerodha is India's leading stockbroker. It is among the largest and most reputed brokers offering online flat fee discount brokerage services to invest in Equity, Currency, Commodity, IPO, Futures & Options, Bonds, Govt. Securities, and Direct Mutual Funds.Zerodha charges Rs 0 brokerage for equity delivery trades and direct mutual funds. For intraday and Futures, it charges flat Rs 20 or 0.03% (whichever is lower) per trade. Further, for Options trades, it charges Flat Rs. 20 per executed orde...
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ICICIdirect Vs Zerodha
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2010, Zerodha is a Discount Broker. It offers trading at NSE, BSE, MCX and NCDEX. It has 22 branches across India.
| ICICIdirect | Zerodha | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | NSE, BSE, MCX and NCDEX |
| Year of Incorporation | 2000 | 2010 |
| Number of Branches | 154 | 22 |
| Open ICICIdirect Account | Open Zerodha Account |
ICICIdirect Vs Zerodha Charges & AMC
ICICIdirect trading account opening charges is Rs 0 (Free) while Zerodha account opening changes is Rs 200 (Free for age under 25). ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Zerodha Demat Account AMC Charges is Rs 300.
| ICICIdirect | Zerodha | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 200 (Free for age under 25) |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | Rs 300 (from 2nd year) | Rs 300 |
ICICIdirect Vs Zerodha Brokerage
ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Zerodha brokerage charges for equity is Rs 0 (Free) and intraday is Rs 20 per executed order or .03% whichever is lower.
| Account Type | ICICIdirect ICICI Neo Plan | Zerodha Flat Brokerage Plan |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.55% | Rs 0 (Free) |
| Equity Intraday | Rs 20 per order | Rs 20 per executed order or .03% whichever is lower |
| Equity Futures | Rs 0 (Free) | Rs 20 per executed order or .03% whichever is lower |
| Equity Options | Rs 20 per order | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | Rs 20 per executed order or .03% whichever is lower |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per order | Rs 20 per executed order or .03% whichever is lower |
| Commodity Options | Rs 20 per order | Rs 20 per executed order |
| Special Offer | Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now | Special Offer: Invest without brokerage fees in Equity Delivery and Direct Mutual Funds. Pay a flat Rs 20 per trade for Intra-day and F&O. Open an instant account with Zerodha and start trading today. |
ICICIdirect Vs Zerodha Brokerage Plan 2
| ICICIdirect | Zerodha | |
|---|---|---|
| Account Type | I-Secure Plan | Flat Brokerage Plan |
| Fixed Charges | NA | |
| Equity Delivery | 0.55% | Rs 0 (Free) |
| Equity Intraday | 0.275% | Rs 20 per executed order or .03% whichever is lower |
| Equity Futures | 0.05% | Rs 20 per executed order or .03% whichever is lower |
| Equity Options | Rs 95 per lot | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | Rs 20 per executed order or .03% whichever is lower |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per order | Rs 20 per executed order or .03% whichever is lower |
| Commodity Options | Rs 20 per order | Rs 20 per executed order |
| Open ICICIdirect Account | Open Zerodha Account |
ICICIdirect Charges Vs Zerodha
| Minimum Brokerage | Rs 35 per trade (I-Secure Plan) | 0.03% in Intraday and F&O |
| Other Charges | Margin Trading Interest: 0.025% Per day | Physical contact notes: Rs 20, Trade SMS Alerts: Rs 1 per SMS |
| Call & Trade Charges | Rs 50 per trade | Rs 50 per executed order |
ICICIdirect Vs Zerodha Transaction Charges
ICICIdirect transaction charges for options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) while Zerodha exchange transaction charges for options is NSE Rs 5050 per Cr (0.0505%) | BSE Rs 500 per Cr (0.005%) (on premium).
| ICICIdirect | Zerodha | |
|---|---|---|
| Equity Delivery | NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side) | NSE Rs 335 per Cr (0.00335%) | BSE Rs 375 per Cr (0.00375%) (each side) |
| Equity Intraday | NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side) | NSE Rs 335 per Cr (0.00335%) | BSE Rs 375 per Cr (0.00375%) (sell side) |
| Equity Futures | NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 | NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 |
| Equity Options | NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) | NSE Rs 5050 per Cr (0.0505%) | BSE Rs 500 per Cr (0.005%) (on premium) |
| Currency Futures | NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%) | NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%) |
| Currency Options | NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium) | NSE Rs 3500 per Cr (0.035%) | BSE Rs 100 per Cr (0.001%) (on premium) |
| Commodity | Group A - Rs 260 per Cr (0.0026%) | Group A - Rs 260 per Cr (0.0026%) |
| Open ICICIdirect Account | Open Zerodha Account |
ICICIdirect Vs Zerodha Leverage (Margin)
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Zerodha margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Zerodha | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open ICICIdirect Account | Open Zerodha Account |
Compare ICICIdirect and Zerodha Features
The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Zerodha offers Kite Web, Kite Mobile for Android/iOS and Coin trading software.
| ICICIdirect | Zerodha | |
|---|---|---|
| 3 in 1 Account |  |  |
| Charting | | |
| Automated Trading | | |
| SMS Alerts | | |
| Online Demo | | |
| Online Portfolio | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | Kite Web, Kite Mobile for Android/iOS and Coin |
| Intraday Square-off Time | 3:30 PM | Eq Cash: 3:15 PM | Eq F&O : 3:25 PM | Currency: 4:45 PM | Commodities: 25 min before close |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | Direct Mutual Funds, APIs for Algo Trading |
| Open ICICIdirect Account | Open Zerodha Account |
ICICIdirect Vs Zerodha Review
ICICIdirect is rated 2.3 of 5 based on 480 customer reviews whereas Zerodha is rated 3.7 of 5 based on 478 customer reviews.
| ICICIdirect | Zerodha | |
|---|---|---|
| 480 Customer Reviews | 478 Customer Reviews | |
| Fees |  |  |
| Brokerage |  |  |
| Trading Platform |  |  |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Ratings |  | |
| Broker Rating | ICICIdirect is rated 2.3 of 5 based on 480 customer reviews | Zerodha is rated 3.7 of 5 based on 478 customer reviews |
Contact Broker / Request A Call Back
| ICICIdirect Enquire | Zerodha Enquire | |
|---|---|---|
| Contact Broker | ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now | Invest without brokerage fees in Equity Delivery and Direct Mutual Funds. Pay a flat Rs 20 per trade for Intra-day and F&O. Open an instant account with Zerodha and start trading today. |
ICICIdirect Vs Zerodha Investment Options
| ICICIdirect | Zerodha | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| Currency | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS |
ICICIdirect Vs Zerodha Order Type Offered
| ICICIdirect | Zerodha | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order(AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open ICICIdirect Account | Open Zerodha Account |
ICICIdirect Vs Zerodha Research Report
| ICICIdirect | Zerodha | |
|---|---|---|
| Daily Market Report | | |
| Free Tips | | |
| Quarterly Result Analysis | | |
| News Alerts | | |
ICICIdirect Vs Zerodha Suitable For Investor Type
| ICICIdirect | Zerodha | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | |
ICICIdirect Vs Zerodha - Pros and Cons
| ICICIdirect | Zerodha | |
|---|---|---|
| Pros |
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| Cons |
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| Reviews | ||
| Promo / Offers | ICICIdirect Special OfferICICIdirect Neo Plan (Discount Brokerage)Open a 3-in-1 account with Neo Plan for:
Interested in opening a trading account? Open Instant Account Now | Zerodha Special OfferFree stock trading and mutual funds
This is a limited time offer. Open an instant Zerodha account online and start trading today. |
| Open ICICIdirect Account | Open Zerodha Account |
Frequently Asked Questions
1. Compare between ICICIDirect and Zerodha?
ICICI Direct is a full-service broker whereas Zerodha is a discount broker. In addition to Zerodha, ICICI offers free research, margin against shares, ASBA IPO application, and fund payouts in 30 minutes. Unlike Zerodha, ICICI Direct provides a 3-in-1 account.
Both ICICI and Zerodha charge the same flat Rs 20 per trade brokerage in Intraday, Equity Options, Currency F&O, and Commodity F&O. ICICI charges higher brokerage (0.55%) for equity delivery whereas Zerodha offers it brokerage-free. ICICI Direct offers brokerage-free trading in Eq Futures whereas Zerodha charges Rs 20 per trade.
Compare Between ICICIDirect and Zerodha
ICICI Direct Zerodha Full-Service Broker
Discount Broker
Have 100's of branches
No branches
Personalized services through relationship manager.
No personalized services.
Free research and trading tips.
No research was provided.
Offer 3-in-1 account
Offer 2-in-1 account
% based brokerage charges. 0.55% for equity delivery.
Flat Rs 20 per trade brokerage. Free for equity delivery.
Brokerage-free Equity Futures trading.
Rs 20 per trade brokerage for Equity Futures trading.
Free trading website and mobile app. Paid installable trading terminal.
Free trading website and mobile app. Doesn't offer a trading terminal.
Also offer Mutual Funds, Insurance, Corporate FDs, Bonds, IPO and Loans
Offer Mutual funds and online IPO.
Offers margin funding.
No margin funding.
The minimum brokerage charge is Rs 35 per trade in Equity delivery trades.
The minimum brokerage charge is 0.03% which is very low.
Find more detail at:
- ICICI Direct vs Zerodha - Detail Comparison
- Full-Service Vs Discount Broker
2. Is Zerodha better than ICICI Direct?
Zerodha is better than ICICI Direct in the following ways:
- Zerodha has a superior trading platform.
- Zerodha has much simpler and transparent pricing.
- Zerodha offers brokerage-free equity and mutual fund investment. ICICI Direct charges 0.55% brokerage for equity delivery.
- Zerodha call and trade charges are Rs 20 per trade while ICICI Direct charges Rs 50.
- Zerodha doesn't charge any subscription fee. ICICI Direct charges subscription fees in the prime plan.
ICICI Direct is better than Zerodha in the following ways:
- ICICI Direct offers a 3-in-1 account which makes trading convenient. Zerodha offers only trading and demat accounts.
- ICICI Direct offers free stock tips, research and advisory services. Zerodha doesn't provide advisory.
- ICICI Direct Neo plan offers brokerage-free equity futures trading.
- ICICI Direct offers free account opening while Zerodha charges Rs 200.
- ICICI Direct offers instant availability of part of funds in the trading account when you sell shares.
- ICICI Direct offers margin funding while Zerodha doesn't offer it.
- ICICI Direct provides local support through the branch. Zerodha is an online broker with no branches.
- ICICI Direct provides a relationship manager (RM) which Zerodha doesn't provide.
- ICICI Direct is backed by ICICI Group, a leading financial group in India.
3. Zerodha vs ICICIdirect which is best?
Zerodha and ICICIdirect are different types of brokers. Zerodha is an online discount broker offering only online trading services whereas; ICICIdirect is a full-service broker offering a wide range of products including trading, research, and advisory services.
Zerodha vs ICICIdirect
Key Factors
Zerodha
ICICIdirect
Account Type
2-in-1 Account (Trading and Demat Account)
3-in-1 Account (Bank, Trading and Demat Account)
Brokerage Plans
One simple flat rate brokerage plan
Different brokerage plans
Brokerage (Equity Delivery)
Free
0.55% to 0.30% based on plan
Products
Equity, F&O, Currency, Commodities, IPO, Mutual Funds
Equity, F&O, Currency, Commodities, IPO, Mutual Funds, Insurance, Corporate FDs, Loans.
Trading Account Opening Fees
Rs 200
Free
Research Services
No
Yes
Relationship Manager
No
Yes
Offline Branch Support
No
Yes
Margin Funding
No
Yes
Trading Platform
Best in the industry
20+ years old platform
Yes
No
4. Which is better Zerodha or ICICI Direct?
Zerodha and ICICIdirect both are stock brokers but they offer different kinds of services. Zerodha is an online flat fee broker offering stocks and mutual funds. ICICIdirect is a full-service broker that provides a range of online and offline services including research, PMS, IPO, Insurance, Mutual Funds.
Zerodha is suitable for investors who can manage to trade on their own while, ICICIdirect is for traders that need hand-holding and assistance for trading.
Zerodha is better than ICICIdirect for the following points:
- India's No.1 discount broker.
- Simple and flat brokerage model for all.
- Low-cost brokerage services.
- Offers brokerage-free Equity delivery trading. ICICIdirect charge 0.55%.
- Technologically advanced and robust trading platforms.
- No monthly/yearly subscription fees. ICICIdirect charges a yearly subscription fee in some plans.
ICICIdirect is better than Zerodha on the following grounds:
- 3-in-1 Account (Bank, Trading and Demat Account). Zerodha doesn't offer a bank account.
- Brokerage-free Equity futures trading in Neo Plan.
- Free research and advisory services.
- Personalized in-person assistance in branches or through Relationship Manager.
- Margin funding.
- Different brokerage plan options.
- Instant partial fund withdrawal on the selling of shares in Prime Plan.
5. Is ICICI direct better than Zerodha?
ICICIdirect is a full-service broker that provides a wide range of products and services. Zerodha is India's Number 1 broker offering online trading services.
ICICIdirect and Zerodha belong to different categories of the broker. Thus, their suitability differs based on the customer trading needs. Zerodha is suitable for customers who can trade online independently. ICICIdirect is apt for beginners who need assistance for trading or are frequent F&O traders.
ICICIdirect is better than Zerodha on the following grounds:
- ICICIdirect Offers 3-in-1 Account (Bank, Trading and Demat Account). This account makes the transaction between these 3 accounts seamless and convenient.
- ICICIdirect offers a wide range of products under one umbrella - Equity, F&O, Commodity, Currency, IPO, Mutual Funds, Insurance, Corporate FD, and Loans.
- Flexi brokerage plan options are available for frequent traders.
- Offers brokerage-free Equity futures trading in Neo plan (subscription-based).
- Online and offline trading facility through branch offices.
- Relationship manager services for in-person assistance.
- Free research and advisory services.
- Offline branch support through a network of branches.
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