The 70-20-10 Rule for Leadership Development (2024)

What’s the 70-20-10 Framework?

A research-based, time-tested, classic guideline for developing managers, the 70-20-10 rule emerged from over 30 years of our Lessons of Experience research, which explores how executives learn, grow, and change over the course of their careers.

According to the 70-20-10 rule, leaders learn and grow from 3 types of experience, following a ratio of:

  • 70% challenging experiences and assignments
  • 20% developmental relationships
  • 10% coursework and training

The underlying assumption of the 70-20-10 rule is that leadership can be learned— that leaders are made, not born.

We believe that today, more than ever, a manager’s ability and willingness to learn from experience is the foundation for leading with impact.

Go Beyond the 70-20-10 Rule With Experience-Driven Development

The 70-20-10 framework seems simple, but you need to take it a step further. All experiences aren’t created equal.

Which experiences contribute the most to learning and growth? And what specific leadership lessons can be learned from each experience?

To help you (and your boss or direct reports) match your learning needs to the experiences most likely to provide that learning, we’ve researched and mapped out the links between experiences and lessons learned.

We’ve studied on-the-job learning and experience-driven talent development extensively, and we even extended our long-standing findings (rooted in U.S.-based corporations) to a global audience. Our researchers collaborated with organizations in India, China, and Singapore to extend what we know about how leadership is learned.

The 70-20-10 Rule for Leadership Development (1)

Sources of Leadership Learning From Experiences

Our research across China, India, Singapore, and the U.S. has found that there are important similarities and differences in the way leadership is learned from experiences. But, from our studies of these 4 countries, 5 universally important sources of leadership learning stand out:

  1. Bosses and superiors
  2. Turnarounds
  3. Increases in job scope
  4. Horizontal moves
  5. New initiatives

Additionally, each respective country draws from 2 unique primary sources of leadership:

  • China: personal experiences and mistakes
  • India: personal experiences and crossing cultures
  • Singapore: stakeholder engagements and crises
  • United States: mistakes and ethical dilemmas

Among the leadership lessons learned from experiences, all 4 countries rank these 3 as universally important: managing direct reports, self-awareness, and executing effectively.

To adapt and grow, leaders need to be constantly involved in new experiences and challenges that foster learning. Some of these new opportunities will come their way through new jobs, crises, or significant challenges.

But it isn’t necessary to change jobs to find powerful learning experiences in the workplace. And in any job situation, leaders need to seek out or strengthen relationships with bosses, mentors, and peers that will contribute to their own growth in leadership.

At CCL, our work with the 70-20-10 framework rule reveals the power of putting experience at the center of talent management. It’s an approach that emphasizes the pivotal role of challenging assignments in attracting, developing, and retaining talent — and at the same time, highlights how the power of on-the-job experience is enhanced when surrounded by developmental relationships and formal learning opportunities.

In fact, our research on the 70-20-10 rule shows that challenging assignments are the primary source of key learning experiences in managerial careers.

The Amplifier Effect of the 10% for Coursework & Training in the Classic 70-20-10 Framework

What about coursework and training? Although it’s seen as contributing just 10% to a leader’s development, well-designed coursework and leadership training programs have an amplifier effect — clarifying, supporting, and boosting the other 90% of your learning. A program module that incorporates tools and experiential practice sessions can help managers become more effective learners and leaders.

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training. Skilled training specialists can help an organization establish a shared knowledge base and align its members with respect to a common leadership vision and the 70-20-10 rule.

Ready to Take the Next Step?

Build the most effective 10% possible for the coursework and training in your team’s 70-20-10. Partner with us to build critical leadership skills needed in your organization. Learn more about our Talent Development solutions.

The 70-20-10 Rule for Leadership Development (2024)

FAQs

What is the 70:20:10 model of leadership? ›

According to the 70-20-10 rule, leaders learn and grow from 3 types of experience, following a ratio of: 70% challenging experiences and assignments. 20% developmental relationships. 10% coursework and training.

What is the 70 20 10 rule for development? ›

The odds are that development will be about 70% from on-the-job experiences - working on tasks and problems; about 20% from feedback and working around good and bad examples of the need; and 10% from courses and reading.

What statement best describes the 70 in the 70 20 10 rule of leadership development? ›

-Managers must be engaged in challenging assignments 70% of the time, developmental relationships 20% of the time, and coursework and training 10% of the time.

How to create a 70/20/10 development plan? ›

70% of learning should come from experiences employees face at work while completing their day-to-day tasks. 20% from informal social interactions and peer-to-peer learning. 10% from formal, traditional training sessions.

What is the 70 10 10 rule? ›

This principle says for each dollar you earn or are given, you should save 10%, share 10%, invest 10% and spend 70%. A key part of this formula is “paying yourself first” which means the first 30% of your earnings are paid to you, for your benefit … for your retirement, for emergencies, and for sharing with others.

How effective is the 70:20:10 model? ›

Research done by Charles Jennings and Towards Maturity shows that 90% of employees find collaboration essential. Only 37% think the same about formal learning. Having a learning approach that embraces the 70:20:10 model enables employees to learn 90% of things through collaboration, making the model extremely valuable.

What does the 70 20 10 breakdown stand for? ›

Based on the principle that:

70 percent of learning comes from experience, experiment and reflection. 20 percent derives from working with others. 10 percent comes from formal interventions and planned learning solutions.

What is the 70/20/10 content approach? ›

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

What is the 70 20 10 rule of thumb? ›

The 70-20-10 budget has you putting 20% of your income away into investments or savings. You can put your income towards an emergency fund if you don't already have one, or take advantage of compound interest through a high-yield checking account.

What is the 70 20 10 business model? ›

According to this school of thought, individuals acquire 70% of their knowledge through personal experience with challenging tasks, 20% through collaboration with colleagues, and 10% through formal education and reading.

What is the 80 10 10 rule in leadership? ›

The principle suggests that the top 10% are inherently motivated and must be empowered to role model top behaviors, while the bottom 10% should be neutralized—and then the majority 80% can follow the top leads.

Is it true or false in the 70:20:10 model of development 70% of development comes from taking classroom training? ›

Furthermore, their findings suggested that 70% of learning and development happens through on-the-job experiences, 20% through interactions with others, and 10% through formal education. Finally, this is often considered the first formal articulation of the 70 20 10 Rule as we know it today.

What is the 70 20 10 rule of development? ›

In fact, it states that: 70% of learning happens through on-the-job experience. 20% of learning happens socially through colleagues and friends. And 10% of learning happens via formal training experiences.

How do you do the 70 20 10 rule? ›

The 70-20-10 budget formula divides your after-tax income into three buckets: 70% for living expenses, 20% for savings and debt, and 10% for additional savings and donations. By allocating your available income into these three distinct categories, you can better manage your money on a daily basis.

What are the advantages of 70:20:10 model? ›

Advantages. Empowers employees: Applying the 70:20:10 model gives employees more learning autonomy, which is very important for adult learners. Learning by doing gives a sense of self-determination and increases employee engagement.

What are the three es of the 70 20 10 learning model described in this module? ›

The 70-20-10 learning model suggests that learning happens through three main types of experiences: 70% from on-the-job experiences, tasks, and problem solving. 20% from feedback and from working with role models. 10% from formal training and reading.

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