Profit Margin - The Personal MBA (2024)

The Personal MBA

Master the Art of Business

by Josh Kaufman, #1 bestselling business author

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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Profit Margin (often abbreviated to “margin”) is a measure of how much you keep of the revenue you collect from a sale. Businesses often use Profit Margin as a way of comparing offers.

Josh Kaufman Explains 'Profit Margin'

Profit Margin (often abbreviated to “margin”) is the difference between how much revenue you capture and how much you spend to capture it, expressed in percentage terms. Here's the formula for Profit Margin:

((Revenue - Cost) / Revenue) * 100 = % Profit Margin

If you spend $1 to get $2, that’s a 50 percent Profit Margin. If you’re able to create a Product for $100 and sell it for $150, that’s a Profit of $50 and a Profit Margin of 33 percent. If you’re able to sell the same product for $300, that’s a margin of 66 percent. The higher the price and the lower the cost, the higher the Profit Margin.

In any case, your Profit Margin can never exceed 100 percent, which only happens if you’re able to sell something that cost you nothing.

Profit Margin is not the same as markup, which represents how the price of an offer compares to its total cost. Here’s the formula for markup:

((Price - Cost) / Cost) * 100 = % Markup

If the cost of an offer is $1 and you sell it for $2, your markup is 100%, but your Profit Margin is only 50%. Margins can never be more than 100 percent, but markups can be 200 percent, 500 percent, or 10,000 percent, depending on the price and the total cost of the offer. The higher your price and the lower your cost, the higher your markup.

Most businesses try to keep each offer’s Profit Margin as high as possible, which makes sense: the higher the margin, the more money the business gets to keep from each sale. Regardless, there are many market pressures that can lead to a decline in margins over time: aggressive pricing by competitors, new offers that decrease demand for older offers, and rising input costs.

Businesses often use Profit Margin as a way of comparing offers. If a company has more than one offer in the market, they tend to favor the offers with the highest margins. If a business needs to cut costs, it often starts by eliminating offers with the lowest margins.

When examining a business, pay close attention to Profit Margin. The higher the margin, the stronger the business.

Questions About 'Profit Margin'

  • What is your offer’s profit margin?
  • What is your offer’s markup?

"I never lost money by turning a profit."

Bernard Baruch, financier and philanthropist

From Chapter 5:

Finance

https://personalmba.com/profit-margin/

Related Ideas:

Profit Value Capture Amortization

Related Books:

Accounting Made Simple Simple Numbers, Straight Talk, Big Profits Financial Intelligence For Entrepreneurs

The Personal MBA

Master the Art of Business

by Josh Kaufman, #1 bestselling business author

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:

Print

Kindle

Audio

Get the audio free

Profit Margin - The Personal MBA (3)

About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →

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Profit Margin - The Personal MBA (2024)

FAQs

Profit Margin - The Personal MBA? ›

((Revenue - Cost) / Revenue) * 100 = % Profit Margin

What is a good profit margin for self employed? ›

I don't think there's any way to answer this question for everyone, but my general sense from my own experience and from interacting with lots of other successful freelancers is that you should aim for at least 20-30% profit margin on each job. So that's the minimum.

Is a 50% profit margin too much? ›

A gross profit margin of over 50% is healthy for most businesses. In some industries and business models, a gross margin of up to 90% can be achieved. Gross margins of less than 30% can be dangerous for businesses with high gross costs.

Is a 30% profit margin good for a small business? ›

In most industries, 30% is a very high net profit margin. Companies with a profit margin of 20% generally show strong financial health. If this metric drops to around 5% or lower, most businesses will need to make changes to remain sustainable.

Is 7% a good profit margin? ›

But in general, a healthy profit margin for a small business tends to range anywhere between 7% to 10%. Keep in mind, though, that certain businesses may see lower margins, such as retail or food-related companies. That's because they tend to have higher overhead costs.

Is 20% profit margin good for small business? ›

The answer is—it depends. According to the Corporate Finance Institute, the average net profit for small businesses is 10%, while 20% is considered good. But your mileage may vary depending on a variety of factors. For example, a company's size and life stage can heavily influence profit margins.

Is a 40% profit margin good? ›

The 40% rule is a widely used benchmark for assessing a startup's financial health and the balance between growth and profitability. This rule of thumb emphasizes that a company's growth rate and profit, typically represented by the operating profit margin, should collectively reach 40%.

What is a respectable profit margin? ›

An NYU report on U.S. margins revealed the average net profit margin is 7.71% across different industries. But that doesn't mean your ideal profit margin will align with this number. As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.

What is a poor profit margin? ›

Net profit margins vary by industry but according to the Corporate Finance Institute, 20% is considered good, 10% average or standard, and 5% is considered low or poor. Good profit margins allow companies to cover their costs and generate a return on their investment.

What small business has the highest profit margin? ›

Most profitable small businesses
  1. Food trucks. ...
  2. Car wash services. ...
  3. Auto repair. ...
  4. Personal trainers. ...
  5. Newborn and post-pregnancy services. ...
  6. Enrichment activities for children. ...
  7. Mobile apps and entertainment for children. ...
  8. Shared accessories and attire.
Feb 28, 2024

What is the EBITDA margin? ›

The EBITDA margin measures a company's earnings before interest, tax, depreciation, and amortization as a percentage of the company's total revenue. 12. EBITDA margin = (earnings before interest and tax + depreciation + amortization) / total revenue.

What is a good profit margin for consulting? ›

Generally, a profit margin of 10% to 20% is considered good for a consulting business. However, this can vary based on factors such as the level of competition, industry trends, and the consultant's expertise.

What is a good annual revenue for a small business? ›

In general, the average revenue is around $44,000 per year for a company with a single owner/employee. Two-thirds of these small businesses make less than $25,000 per year. Most of these businesses are based out of the home.

Is 60% profit margin too high? ›

Ideally, direct expenses should not exceed 40%, leaving you with a minimum gross profit margin of 60%. Remaining overheads should not exceed 35%, which leaves a genuine net profit margin of 25%. This should be your aim.

What is a good net income? ›

A good margin will vary considerably by industry and size of business, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% margin is considered high (or “good”), and a 5% margin is low.

Is 75% a good profit margin? ›

What is a good gross profit margin ratio? On the face of it, a gross profit margin ratio of 50 to 70% would be considered healthy, and it would be for many types of businesses, like retailers, restaurants, manufacturers and other producers of goods.

Is a 33% profit margin good? ›

A Good Gross Profit Margin is around 30 – 35% on average, but varies widely by industry.

Is a 22% profit margin good? ›

You may be asking yourself, “what is a good profit margin?” A good margin will vary considerably by industry, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% margin is considered high (or “good”), and a 5% margin is low.

Is 25% a high profit margin? ›

As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.

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