70–20–10 rule in digital marketing and content strategy (2024)

FAQs

70–20–10 rule in digital marketing and content strategy? ›

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

The 70–20–10 rule is a strategic framework that outlines how to allocate resources within your digital marketing and content strategy. It suggests that your efforts should be divided into three distinct categories: 70% for Core Strategies: The largest share of your resources — 70% — is earmarked for core strategies.

The 70-20-10 budget formula divides your after-tax income into three buckets: 70% for living expenses, 20% for savings and debt, and 10% for additional savings and donations. By allocating your available income into these three distinct categories, you can better manage your money on a daily basis.

The 70-30 rule is simple. For every email you send, 70% should be dedicated to providing value – educating, engaging, and building a relationship with your audience. The remaining 30% is your chance to transition subtly into a sales pitch.

Over a century of conventional wisdom tells us the success of any direct-response advertising effort depends: 40% on the “List” 40% on the “Offer” 20% on the “Creative”

The idea is pretty simple, of all your social media content, 80% of it should give value to your client and only 20% should ask for something from them. That might sound counterintuitive at first glance, but trust us, it works!

It's important to connect with your followers using a healthy balance of content that engages, informs, and promotes your products. In general, you'll want to aim for 50% of your posts to engage, 30% to inform, and 20% to promote.

With the 70:20:10 model you learn 70% from “on the job” experience and from doing. You learn 20% from others in the way of observing, coaching and mentoring and 10% is down to formal training like courses, reading and online learning. You never forget how to ride a bike!

Doing well in digital marketing means understanding basic principles. We can remember them as the 7 C's of digital marketing: Customer, Content, Community, Context, Convenience, Cohesion, and Conversion. These seven things help marketers make and improve their digital marketing plans.

70% of Facebook posts should be proven content that supports building your brand. 20% should be content from others, such as promoting another's business or sharing interesting articles written by another and tagging. 10% should be call-to-action in nature such as sales, discounts, introduction on new offerings, etc.

What is the 80 20 rule marketing? ›

The rule is often used to point out that 80% of a company's revenue is generated by 20% of its customers. Viewed in this way, it might be advantageous for a company to focus on the 20% of clients that are responsible for 80% of revenues and market specifically to them.

The dictum is that 40 percent of your direct marketing success is dependent on your audience, another 40 percent is dependent on your offer, and the last 20 percent is reserved for everything else, including how the material is presented.

Initially coined in 2006 by Charles Arthur as a model wherein he implies, ' if you get a group of 100 people online then one will create content, 10 will 'interact' with it (commenting or offering improvements) and the other 89 will just view it.

This rule states that roughly 15% of your audience will buy within the first 90 days of your new offer. While the other 85% will buy after 90 days… Stretching to a few years.

The Rule of 7 asserts that a potential customer should encounter a brand's marketing messages at least seven times before making a purchase decision.

The 50/50 rule asserts that 50 percent of the initiatives should be for technology and 50 percent of the initiatives should be targeted at human performance.

About 50% of your social media activity should be curated, shared content. Another 30% should be original content that you've created yourself. And for the final 20%, you get to talk yourself up with promotional content. Let's take a closer look at each of these categories.

The 80/20 ratio simply means that you should focus 80% of your social media content on providing value to your audience, and only 20% on promoting your products or services. There are a few reasons why this ratio is so important. First, it ensures that your content is interesting and informative.

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.

What is the 80/20 rule of marketing? The 80/20 rule, also known as the Pareto principle , is a marketing strategy that says 80% of your results are a product of 20% of your actions. Economist Vilfredo Pareto thought of the idea when he realized approximately 80% of his nation's land belonged to 20% of its population.

What are the 4 P's of marketing? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Schmidt requested Google employees to prioritize 70% of their time for core business tasks, allocate 20% for projects related to their core responsibilities, and dedicate 10% of their time to new and unrelated projects.

By allocating 70% for what you need, 20% for what you want (either immediate luxuries or future savings goals), and 10% for your goals (like paying off debts and saving or investing in your future), you can work towards a greater sense of financial wellbeing.

Our 70/30 rule is the key to healthy outbound/inbound sales time. 70% of the time is outbound focused resulting in 30% of our new customers. 30% of the time is spent on inbound prospecting which brings in about 70% of customers. But when you get it to revenue, it's almost an even split 50/50.

The 70 20 10 model states that people obtain: 70% of their knowledge from job-related experiences, 20% from interactions with others, like coworkers and managers, 10% from formal learning events.