Why the stock market could keep rising | Fidelity (2024)

Here's why Jurrien Timmer thinks we are in a new bull market.

JURRIEN TIMMER

Why the stock market could keep rising | Fidelity (1)

Key takeaways

  • With stock indexes at all-time highs, it seems we are in the midst of a new bull market.
  • While much of the market’s recent gains have come from a handful of stocks, the rally has begun to broaden in recent months.
  • Expectations of an earnings rebound in 2024 suggest earnings could continue to drive the market higher.
  • While some valuations are stretched, there is still room for the market to grow if earnings estimates are met.

It might sound unnecessary to say these times are unique (since all times are unique), but it’s really the case for markets today. Here’s why I think this unparalleled market could push even higher.

Why the stock market could keep rising | Fidelity (2)

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Looking for parallels

With all major indeses at all-time highs, I believe we have no choice but to consider the bear market of 2022 over and a new cyclical bull market begun.

From the October 2022 low, the S&P 500 is up more than 40% in total return terms (as of mid-March), which from a historical perspective is relatively young. That’s part of the reason why I think this youngish cycle could last longer.

During secular trends (long-term economic trends and market cycles), cyclical bull markets have produced maximum returns of 60%–75% (I’m thinking of the 1968 to 1982 one in particular). Stocks have not reached that historical trend yet during this cycle. Another interesting comparison is the 1967–1968 soft landing, which was one of the shortest cyclical bull markets ever (which resulted in a 50% gain). We haven’t reached those types of gains yet either.

I’ve been thinking about the mid/late 1990s cycle as well. Specifically, how the Magnificent 7 (Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla) share some similarities with the leading stocks back then (remember the “Nifty 50”?). Like that cycle from roughly a quarter century ago, much of this cycle’s gains have come predominantly from a handful of stocks.

But remember that all markets are unique, and we are starting to see more broadening of this rally in recent months—gains aren’t as concentrated in the Mag 7 as they were back during most of 2023. To wit, 79% of the market is currently above its 200-day moving average, which is a sign that more and more stocks are participating in the rally (even if they are not outperforming the market).

What does all this mean?

Earnings are going to be as crucial as ever if the rally is to continue.

With the S&P 500 index having gained 6 price-to-earnings (P/E) points since its October 2022 low (from 15x forward EPS to 21x), earnings are going to have to lead. With the economy apparently soft landing and the Fed not pivoting as quickly as some expected just a few months ago, earnings will have to do the heavy lifting from here. If that doesn’t happen, then we may not see stocks continue to push to new highs.

But from what I’ve seen in recent quarters, it’s likely earnings will drive stocks to new highs.

Following a robust Q4 earnings season (which produced a 7 percentage-point bounce in the year-over-year growth rate), this cycle is poised to produce an earnings rebound in 2024. I am concerned about some valuations, which are pretty stretched at this point. The chart below shows how the index is at the upper bounds of its valuation bands.

Why the stock market could keep rising | Fidelity (3)

Data sources: FMRCo, Factset, Bloomberg. Monthly data.

Past performance is no guarantee of future returns.

However, if earnings estimates are realized, there is room for the S&P 500 to gain further. How much? At a 20x P/E multiple, the S&P 500 is worth 5,500 in 2025. At 18x, that level drops to 4,900 and at 16x, the fair value is 4,400. According to my math, the correct forward multiple is around 16–17x, which suggests that the upside potential is limited to around 4,500.

With the S&P 500 trading above 5,000 as of mid-March, you can see why I think earnings must continue to grow to push this market higher. Those earnings are starting to come through, and I think they will continue to do so. If that happens, this young bull market will have more time to grow.

Why the stock market could keep rising | Fidelity (2024)

FAQs

Why the stock market could keep rising | Fidelity? ›

Expectations of an earnings rebound in 2024 suggest earnings could continue to drive the market higher. While some valuations are stretched, there is still room for the market to grow if earnings estimates are met.

Why does the stock market keep going up? ›

In general, strong earnings generally result in the stock price moving up (and vice versa). But some companies that are not making that much money still have a rocketing stock price. This rising price reflects investor expectations that the company will be profitable in the future.

What is a reason that the stock market as a whole might be higher? ›

The law of supply and demand holds true as in any market. Some factors, such as the rate of inflation, have the power to move the market as a whole higher or lower. Other factors, such as corporate earnings, may move a single company or an industry sector.

What makes the stock market overall rise or fall? ›

For each share they buy, an investor owns a piece of that company. In large part, supply and demand dictate the per-share price of a stock. If demand for a limited number of shares outpaces the supply, then the stock price normally rises. And if the supply is greater than demand, the stock price typically falls.

Why stock market is growing so fast? ›

2] Strong global market sentiments: "Market is following strong global cues as well. We are witnessing bulls' action in the US stock market after ushering in the new year 2024. In YTD time, Nasdaq has shot up over 10 percent in YTD, whereas the S&P 500 index has risen around 9.70 percent in 2023.

Why are stock markets rallying? ›

Understanding a Rally

A rally is caused by a significant increase in demand resulting from a large influx of investment capital into the market. This leads to the bidding up of prices. The length or magnitude of a rally depends on the depth of buyers along with the amount of selling pressure they face.

Why is stock price increasing? ›

If more people want to buy a stock (demand) than sell it (supply), then the price moves up. Conversely, if more people wanted to sell a stock than buy it, there would be greater supply than demand, and the price would fall. Understanding supply and demand is easy.

What causes market share to increase? ›

There are a number of strategies a company can put to work to increase market share. These include improving innovation, building and solidifying customer loyalty, employing a talented, dedicated workforce, acquiring other companies, deploying effective advertising, and pricing products and services efficiently.

What are the four reasons stocks tend to increase in value over time? ›

Expert-Verified Answer

These include the tendency of stocks to offer high returns in the long term (despite risks), their traditionally higher average returns compared to other investment options such as bonds and savings accounts, and the influence of individual wealth accumulation strategies.

What happens when a stock reaches all-time high? ›

All-time highs may be a sign of strength

Historically, all-time highs have not been followed by significant selloffs. In fact, stocks have experienced better than average returns after reaching an all-time high.

Can the stock market keep going up? ›

Expectations of an earnings rebound in 2024 suggest earnings could continue to drive the market higher. While some valuations are stretched, there is still room for the market to grow if earnings estimates are met.

Why are US stocks rising? ›

The retailer also raised its forecasts for sales and profitability this year despite saying the outlook for the economy remains uncertain. Stocks broadly got a boost from easing Treasury yields in the bond market after the latest reading on inflation came in roughly as expected.

What percent of Americans had no savings in 1929? ›

Eighty percent of American families had virtually no savings, and only one-half to 1 percent of Americans controlled over a third of the wealth.

Will stocks go down in 2024? ›

Stocks are up 8.8% in 2024 through May 7, as measured by the S&P 500, but markets have cooled and the large-cap index is down 1.3% in the second quarter. Some investors are inching toward the sidelines amid worrisome economic news: slowing economic growth, a softening labor market and rising core inflation.

Should I pull my money out of the stock market? ›

Unlike the rapidly dwindling balance in your brokerage account, cash will still be in your pocket or in your bank account in the morning. However, while moving to cash might feel good mentally and help you avoid short-term stock market volatility, it is unlikely to be a wise move over the long term.

At what age should you get out of the stock market? ›

There are no set ages to get into or to get out of the stock market. While older clients may want to reduce their investing risk as they age, this doesn't necessarily mean they should be totally out of the stock market.

Is now a good time to invest in the stock market? ›

Stock prices have surged significantly over the past 18 months. The S&P 500 is up by 45% since it bottomed out in October 2022, while the tech-heavy Nasdaq has soared by a whopping 58% in that time. Investing now, then, means paying much higher prices than you would if you'd bought a year or two ago.

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