Why do most of the retail traders (~90%) lose money? And how they can be more successful? (2024)

Retail traders are individuals who trade stocks, currencies, commodities, or other financial instruments for their accounts rather than for an institution or a professional firm. Retail trading has become more and more widespread in recent years, thanks to the availability of online platforms (such as Robinhood), low-cost brokers, social trading platforms, and, of course, social media. However, retail trading is also hazardous and challenging, and most retail traders end up losing money. According to various studies and reports, between 70% to 90% of retail traders lose money every quarter. This article will discuss the main reasons retail traders lose money and how they can enhance their performance and profitability.

Firstly, it has been observed that retail traders often need help in making a profit due to the absence of a well-defined and consistent trading plan. A trading plan essentially outlines the rules and principles that steer the trader’s decisions regarding which assets to trade, when to do so, what amount to invest, and how to manage risks and exit positions. A trading plan helps the trader to avoid emotional and impulsive trading, which can lead to overtrading, chasing losses, or holding onto losing positions too long. A trading plan also helps the trader identify and exploit market opportunities based on their analysis, strategy, and edge. Without a trading plan, retail traders are more likely to trade randomly, inconsistently, and irrationally.

Another reason why retail traders lose money is that they do not have an asymmetrical risk-reward ratio. This means they risk more than they stand to gain on each trade, or their potential losses are more significant than their potential profits. An asymmetrical risk-reward ratio allows the trader to be profitable even if they are wrong more often than they are right. For this purpose, the investors should check the Sharpe or Sortino ratios. Those ratios represent the potential earnings in relation to the standard deviation of the stocks. An additional tip would be „checking out for the maximum drawdown“; as an example, ourAP Long-Short strategyhas a maximum drawdown of -17.10%, suggesting a rather safe investment opportunity compared to, let’s say, S&P500, which has -47.51%.

If you made up your mind for it, there are also tools suitable for maximizing returns, minimizing drawdowns, or maximizing Sharpe. Our Portfolio Manager tool would be a great example and useful tool for people who knows what they want.

Curious to discover the potential of your portfolio inour model?Uncover the possibilities today!

How can retail traders be more successful?

While there are no guarantees when it comes to making money through trading, retail traders can improve their chances of success by following the proper steps. Though it may not be an easy process, with the right strategy, achieving success is certainly possible. First, they need to develop and follow a trading plan that suits their personality, goals, style, and edge. A trading plan should include the following elements:

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  • A market analysis (fundamental, technical, or quantitative)
  • A trading strategy (entry and exit signals)
  • A risk management system (limits, stop-losses, take-profits, etc.)
  • A proper performance evaluation

Second, they need to adopt an asymmetrical risk-reward ratio that allows them to be profitable even if they have a low win rate. Third, they need to be disciplined and patient in executing their trading plan. Fourth, they should not let their emotions or external influences affect their decisions. Fifth, they should also avoid overtrading or undertrading. Finally, they need to learn from their mistakes and successes, and they should constantly seek to improve their skills and knowledge.

And as an alternative, there is always an option to ask for financial advice or invest in pre-existing actively managed funds.

In conclusion, retail trading is challenging and risky, requiring much preparation, discipline, and skill. Most retail traders lose money because they do not have a clear and consistent trading plan and a proper risk-reward ratio. To be more successful, retail traders need to develop and follow a trading plan that matches their edge and style, adopt an asymmetrical risk-reward ratio that allows them to be profitable even with a low win rate, be disciplined and patient in executing their trading plan, and learn from their experience and feedback.

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Why do most of the retail traders (~90%) lose money? And how they can be more successful? (2024)

FAQs

Why do most of the retail traders (~90%) lose money? And how they can be more successful? ›

Many traders plunge into the market without a solid grasp of its nuances. This lack of understanding leads to impulsive decision-making and substantial financial losses. Comprehensive education is the bedrock upon which successful trading stands.

Why do so many retail traders lose money? ›

Lack of Effective Risk Management

In-Depth Insight: Inadequate risk management is a critical factor in retail trader losses. It involves setting stop-loss orders, determining position sizes, and managing overall portfolio risk.

Why do 90% of people lose money in the stock market? ›

Staggering data reveals 90% of retail investors underperform the broader market. Lack of patience and undisciplined trading behaviors cause most losses. Insufficient market knowledge and overconfidence lead to costly mistakes. Tips from famous investors on how to achieve long-term success.

Why do 90% of forex traders lose money? ›

The reason many forex traders fail is that they are undercapitalized in relation to the size of the trades they make. It is either greed or the prospect of controlling vast amounts of money with only a small amount of capital that coerces forex traders to take on such huge and fragile financial risk.

Is it true that 90% of traders lose money? ›

According to various studies and reports, between 70% to 90% of retail traders lose money every quarter. This article will discuss the main reasons retail traders lose money and how they can enhance their performance and profitability.

Why 95% of traders lose? ›

Overtrading To Cover Losses

In an attempt to recover losses quickly, traders often place more orders than usual or trade with higher volumes. This behaviour increases the risk and can lead to a vicious cycle of losses as it often involves making impulsive and poorly thought-out trades.

Why do 80% of traders lose money? ›

Lack of trading discipline

This is the primary reason for intraday trading losses in the intraday trading app. Trading discipline has to focus on three things. Firstly, there must be a trading book to guide your daily trading. Secondly, you must always trade with a stop loss only.

Why do most day traders lose money? ›

Another reason why day traders tend to lose money is that it's very different from long-term investing. While traders take advantage of price swings (which means they have to make specific predictions), investors tend to buy a diversified basket of assets for the long haul.

Why do traders lose money in trading? ›

Intraday Trading can help you churn out huge profits, however, one should also remember that it is a highly risky task. It is said that almost 90% of people lose money in intraday trading. Most of the intraday traders lose money because they fail to understand the market movements and end up taking the wrong decisions.

Why do retail traders fail? ›

The truth is, most traders lose money for one simple reason: They don't have a plan. These losses can be substantial: The bull run during the pandemic saw retail traders lose more than $1 billion, according to a recent study.

Why are forex traders not rich? ›

Statistics show that most aspiring forex traders fail, and some even lose large amounts of money. Leverage is a double-edged sword, as it can lead to outsized profits but also substantial losses. Counterparty risks, platform malfunctions, and sudden bursts of volatility also pose challenges to would-be forex traders.

What is 90% rule in forex? ›

The 90 rule in Forex is a commonly cited statistic that states that 90% of Forex traders lose 90% of their money in the first 90 days. This is a sobering statistic, but it is important to understand why it is true and how to avoid falling into the same trap.

Why did people stop doing forex? ›

Basically, getting into trading to become rich quickly is one of the main mistakes and one of the key reasons that traders become frustrated and quit trading. Having the wrong expectations and starting forex trading for the wrong reasons will lead any trader to quit.

What percentage of traders are rich? ›

The trader's economic conditions and aspirations (financial goals) tend to hold riskier stocks in the bucket. Only 1.6% of the traders are profitable. 12% of day trading activity accounts for successful players.

How many traders really make money? ›

Approximately 1–20% of day traders actually profit from their endeavors. Exceptionally few day traders ever generate returns that are even close to worthwhile. This means that between 80 and 99 percent of them fail.

What percent of retail traders lose money? ›

95% of retail traders lose money.

What percentage of retail traders are successful? ›

Approximately 1–20% of day traders actually profit from their endeavors. Exceptionally few day traders ever generate returns that are even close to worthwhile. This means that between 80 and 99 percent of them fail.

What percentage of retail traders make money? ›

However, various studies and industry estimates suggest that the proportion of traders who achieve consistent profitability and sustainably trade full-time ranges from approximately 5% to 10%.

How much retail traders lose money? ›

His agency, the Securities and Exchange Board of India, known as Sebi, says 90% of active retail traders lose money trading options and other derivative contracts. In the year ended March 2022, the latest for which figures are available, investors lost $5.4 billion.

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