Top 10 most popular Full Service Brokers in India 2024 (2024)

ICICI Direct is one of the most prominent full-service stockbroking firms in India. Following are the key reasons to trade with ICICI Direct;

1. An active clientele base of above 28 lakh customers
2. 3-in-1 account opening facility (ICICI Trading + Demat + Bank Saving A/c).
3. Multiple pricing models to suit traders' & investors' requirements
4. Neo Zero Brokerage plan offers free futures trading and charges Rs. 20 flat brokerage in other segments.
5. All kinds of trading platforms; ICICI Direct App, Website, and Trade Racer trading terminal
6. One-click equity to invest in a theme-based portfolio.
7. Equity and derivative research reports including trading & investing ideas.
8. 750+ branches all over the country to offer offline services.
9. Indian residents as well as NRI trading services.

Full-service brokers are traditional brokers or mostly bank-based brokers that offer online trading on BSE, NSE, and MCX along with add-on services such as research, trading tips, and more. Here are the top-notch benefits to trade with full-service brokers in India.

• A dedicated in-house research team to provide research & advisory services
• Various types of research reports; market research, sector research, company research, mutual fund research, IPO research, etc.
• Stock trading tips & recommendations.
• 3-in-1 account opening services to offer a seamless flow of funds between trading & bank accounts.
• Offline branch-based customer support
• Dedicated relationship manager to resolve customer queries.
• NRI trading services.

Many factors affect the decision to select the best full-service stock brokerage firm. Here are the details;

• Financial product offerings and diversity.
• Research reports, depth of research, and research reliability
• Stock market trading tips.
• Branch network for offline support.
• Trading platforms and features.
• A dedicated relationship manager to offer personalized services

Kotak Securities, a part of Kotak Mahindra Bank, is ranked at the top 2^nd full-service stock brokerage firm. The broker allows customers to open a Trinity account, a 3-in-1 account of Demat + Trading + Kotak Bank a/c to offer a seamless trading experience. Its Trade free Plan is popular among traders because of zero brokerage intraday trading while charging Rs. 20 flat brokerage on all F&O trades. The broker provides phenomenal trading platforms to customers, such as a trading website, Kotak Stock Trader mobile app, Kotak Trade Smart trading terminal, and Kotak Keat Pro X high-speed trading software.

If you are new to trading & investing, then it is the best broker to get the latest stock market research, trading recommendations, derivatives strategy, and currency & forex insights.

Motilal Oswal offers a complete package of trading & investment products such as retail broking, wealth management, asset management, private equity, currency broking, and investment banking. It has an active user base of above 8 lakh customers comprising retail clients, foreign institutional customers, and corporate clients. It is the best broker for research services in India, that offers market research, sector research, stock-specific research, thematic reports, and IPO research reports.

The broker has dedicated platforms to meet varied requirements of traders and investors. MO Trader App is a share trading app designed for advanced traders, whereas the MO Investor app is a stock market trading & investment app to invest in stocks, mutual funds, forex, and get research reports.

The broker has the largest network of branches, franchises, and sub-brokers across the country. The broker has a strong market presence of over 2200 locations in 500+ cities to serve customers in metro cities to small towns.

First-time traders or beginners or occasional traders/investors can open an account with full-service brokers. The reason is that these brokerage firms advise their clients on how, where and when to invest their money.

They also have professional experts who manage the client portfolio (PMS) to create wealth.

Investors looking for a one-stop shop to park their money in diversified investment products such as mutual funds, debentures, fixed deposits, bonds, and insurance products can approach full-service brokers.