From the course: Universal Principles of Design
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From the course: Universal Principles of Design
The 80/20 rule
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- [Voiceover] Hi, I'm William Lidwell. And this is the Universal Principles of Design. In this movie, the 80/20 Rule, or how to achieve more by focusing on less. In the early 1900s, an Italian economist by the name of Vilfredo Pareto was researching income distribution. He observed that 80% of the land in Italy was owned by 20% of the population. And after some additional analysis, he realized this distribution described not only wealth in Italy but in all countries and that astonishingly, in large complex systems, generally. He reputedly even discovered that 80% of the peas from his garden came from 20% of the pea pods. This phenomenon is commonly called the 80/20 Rule, but it's also known as the Pareto Principle and the Law of the VItal Few. It states that in any large complex system, a large percentage of the effects are caused by a small percentage of the variables. For example, 80% of a web site's usage involves 20% of its content. 80% of a town's traffic is on 20% of its roads…
Contents
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The 80/20 rule
4m 38s
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Factors of safety
6m 41s
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Flexibility Trade-Offs
5m 32s
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MAYA
4m 20s
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Modularity
5m 19s
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Paradox of unanimity
6m 39s
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Scaling fallacy
5m 38s
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Selection bias
4m 42s
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Sunk-cost effect
5m 35s
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Weakest link
4m 5s
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Cognitive dissonance
5m 20s
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Expectation effects
5m 59s
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Five tenets of queuing
6m 7s
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Freeze-Flight-Fight-Forfeit
4m 52s
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IKEA effect
4m 11s
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Left-digit effect
2m 58s
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Nudge
7m 46s
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Shaping
5m 14s
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Storytelling
5m 58s
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Zeigarnik effect
4m 28s
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