The 5 Biggest Financial Advisory Firms in the U.S. (2024)

Choosing a financial advisory firm can be a difficult task, as there are thousands to wade through. Many have specific strengths and offer different ways to invest one’s hard-earned money. It’s always worth doing your research to know which suits your needs and risks best, but choosing some of the largest financial advisory firms can often be a good option. They have proven track records, a variety of products, and significant amounts of transparency.

The following five financial advisory firms operate with more than $1 trillion in total assets under management (AUM): BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management. Each of these companies is one of the best in the industry for different reasons, whether it be low fees and innovation, more than a century of dedicated financial management, or great customer satisfaction.

Key Takeaways

  • BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).
  • The size of these firms allows them to offer a multitude of services to their clients.
  • Many of these financial giants provide offer broad and diversified market exposure through their mutual funds and exchange-traded funds (ETFs).

American investors can choose from thousands of financial advisory firms. The market is top-heavy, which makes sense; a well-known and well-respected name goes a long way in securing assets from families and businesses. It’s no accident that these companies are the top dogs. They have worked hard to become so and have provided consistent positive returns for investors. As such, potential investors can find reasons to like each.

These firms are so large that they offer a multitude of services for all types of clients. Some also provide a broad exposure to the market through the various mutual funds and exchange-traded funds (ETFs) that they offer. Most investors will be able to find what suits their investment needs within the offerings of these firms.

1. BlackRock

BlackRock (BLK) is the largest investment firm in the world. It manages $8.6 trillion in assets as of Dec. 31, 2022. The company has been a proponent of ETFs, and it has gained popularity through its iShares funds.

BlackRock is a powerhouse, operating in more than 30 countries with clients in more than 100 countries.

2. Vanguard

Vanguard has been a revelation in investment management, especially since the turn of the century. Much like Walmart in the retail sector, Vanguard became king of the hill through cheap prices and a huge variety of offerings. The company is famous for its low expense ratios on funds and passive investment management.

With $7.2 trillion in total AUM as of Dec. 31, 2022, Vanguard is the second-largest advisory firm. Of this total amount, 79% is in passively managed index assets. The company lives by the mantra of lower prices and allows investors to keep more of their returns, and customers have responded by flocking to Vanguard in droves.

3. Fidelity Investments

Fidelity Investments earned its name in the brokerage and mutual fund provider spaces. It’s fitting that Fidelity—a word meaning loyalty, support, and faithfulness—is one of the most highly rated investment advisory firms in terms of customer satisfaction and online support.

Fidelity manages nearly $4.2 trillion in assets as of March 31, 2023, and offers a variety of mutual funds for the benefit of all types of investors.

4. State Street Global Advisors

State Street manages $3.5 trillion in assets as of Dec. 31, 2022. It offers investment management services to a broad swath of clients, including retail investors.

State Street was one of the first proponents of exchange-traded funds and manages one of the most popular ETFs, if not the most popular: the SPDR S&P 500 ETF (SPY). This exchange-traded fund tracks the . State Street manages many funds under the SPDR brand name that focus on a variety of sectors, allowing investors to gain access to many areas of the market.

5. J.P. Morgan Asset Management

JPMorgan Chase & Co. (JPM) is perhaps the most important financial institution in U.S. history. The firm is the largest bank in the U.S. and one of the biggest financial conglomerates in the world. Its CEO, Jamie Dimon, is one of the most celebrated financial professionals in the world, often found giving advice to the president and other world leaders.

It’s no surprise that J.P. Morgan is among the five largest financial advisory firms, given its track record and name recognition. Among its targeted advisory groups are other financial institutions, governments, pensions, businesses, and individuals. Its asset management division oversees $2.5 trillion in assets as of Dec. 31, 2022.

What is the best investment management firm?

Choosing the best investment management firm depends on the needs of a particular customer. Some factors to consider include the amount of fees that a company charges and its product offerings. The most well-known financial advisory firms set themselves apart with their market advantages, like elevated customer support or specializing in an asset class like mutual funds or exchange-traded funds (ETFs).

Who are the biggest ETF issuers?

Given the popularity of exchange-traded funds (ETFs), it may be no surprise that the list of the largest financial advisory firms includes the top ETF issuers. The top three ETF issuers by assets under management (AUM) are iShares (BlackRock), Vanguard, and SPDR (State Street Global Advisors).

What do investment companies do?

Investment companies manage, sell,and market funds to the public. While they may differ in terms of ownership, organizational makeup, and client base, these companies generally offer customers a variety of asset classes for investment. The firms may also offer different types of investment services such as portfolio and tax management.

The Bottom Line

When you are searching for an investment firm that best matches your needs, there are plenty of factors to consider. Companies like BlackRock, Vanguard, Fidelity, State Street, and J.P. Morgan, which are the largest in the U.S. in terms of assets, offer a reasonable jumping-off point. With their massive size, these firms can offer investors a range of products and services.

The 5 Biggest Financial Advisory Firms in the U.S. (2024)

FAQs

What are the top 5 financial advisory firms? ›

BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).

What are the top 5 investment firms? ›

5 Largest Brokerage Firms of 2024
Stock Brokerage FirmAssets under management*
Vanguard Group$8.6 trillion
Charles Schwab$8.5 trillion
Fidelity Investments$4.4 trillion
JPMorgan Chase & Co.$3.9 trillion
1 more row

What are the top 5 wealth management companies? ›

The top 5 are: 545 Group, Jones Zafari Group, The Polk Wealth Management Group, Hollenbaugh Rukeyser Safro Williams, The Erdmann Group.

What are the biggest advisor firms? ›

7 Top Financial Advisor Firms by AUM
FirmAssets Under Management
BlackRock$10.47 trillion
Vanguard$8.6 trillion
Fidelity$5.3 trillion
State Street Global Advisors$4.34 trillion
3 more rows
May 14, 2024

Who is the most trustworthy financial advisor? ›

The Bankrate promise
  • Top financial advisor firms.
  • Vanguard.
  • Charles Schwab.
  • Fidelity Investments.
  • Facet.
  • J.P. Morgan Private Client Advisor.
  • Edward Jones.
  • Alternative option: Robo-advisors.

What are the top 5 companies of financial sector? ›

The Top 10 NBFCs in India, 2024
  • LIC Housing Finance Limited. ...
  • L&T Finance Holdings Limited. ...
  • Aditya Birla Finance Limited. ...
  • Cholamandalam Investment and Finance Company Limited. ...
  • Mahindra & Mahindra Financial Services Ltd. ...
  • Bajaj Finance Limited. ...
  • Tata Capital Finance Service Limited. ...
  • Shriram Finance limited.

What are the big 4 brokerage firms? ›

What Are the Big 4 Brokerage Firms? The biggest firms in the U.S. are Charles Schwab, Fidelity, Vanguard, and JPMorgan. These companies provide brokerage services to millions of clients.

Who is the number 1 investor in America? ›

1. Warren Buffett. Warren Buffett, CEO & Chairman of Berkshire Hathaway, is one of history's most successful investors, consistently ranking first among US global investors.

Is Charles Schwab better than Fidelity? ›

Overall Appeal. Fidelity and Schwab are both excellent choices. These investment firms offer thousands of funds. There are some nuances, such as Fidelity being better for crypto traders and Schwab being more optimal for futures traders.

What financial advisors do rich people use? ›

Wealth advisors are a type of financial advisor who typically work with very wealthy clients and offer holistic financial planning, including services such as estate planning, tax help and legal guidance, in addition to investment management.

Which is better, Morgan Stanley or Merrill Lynch? ›

They both charge fees for their services, although Merrill Lynch's fees are more transparent. Both firms offer many options and have a large team of financial advisors to provide customer service, though Merrill Lynch is more accessible to individual investors than Morgan Stanley.

Which US state has most wealth management firms? ›

Despite losing 62 advisors during the pandemic, New York, which is widely considered the financial capital of the world, is still home to the largest number in 2021 (2,450). California ranks second with 1,703.

Who is the most famous financial advisor? ›

Most investors today probably recognize Warren Buffett's name as he has long ties to the financial advising industry. His investing style is derived from Benjamin Graham, another famous financial advisor. Other famous media financial advisors include Suze Orman, Jim Cramer, or Dave Ramsey.

Which financial advisor firm pays the most? ›

Top Paying Companies
  • Thrivent. $236,009/yr. 370 open jobs.
  • New York Life. $214,118/yr. 1K open jobs.
  • Modern Woodmen. $202,021/yr. 50 open jobs.
  • UBS. $198,725/yr. 1K open jobs.
  • Northwestern Mutual. $187,290/yr. 780 open jobs.
  • Pacific Advisors. $184,928/yr. 4 open jobs.
  • Morgan Stanley. $182,930/yr. ...
  • Independent Capital Management. $182,276/yr.

Who is better, Fisher or Fidelity? ›

Both Fidelity and Fisher Investments have an A+ rating from the Better Business Bureau (BBB), although Fidelity is unaccredited. A+ is the highest possible rating and suggests both companies receive relatively few customer complaints and resolve disputes promptly and appropriately.

How much does JP Morgan charge for advisory? ›

Then, you'll be matched to expert-built portfolios and will receive ongoing advice from our J.P. Morgan team members over video or phone—all for an annual fee of 0.6% or less. Your account also unlocks industry insights and exclusive research from J.P. Morgan specialists to help you make the most of your account.

Who is the best person to talk to about finances? ›

Before making financial or investment decisions, U.S. News recommends that you contact an investment advisor, or tax or legal professional. Financial advisors are evolving to work with more and more diverse clients, including clients that have high needs, but low budgets.

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