1% Rule in Real Estate: What It Is, How It Works, Examples (2024)

What Is the One Percent Rule?

The one percent rule, sometimes stylized as the "1% rule," is used to determine if the monthly rent earned from a piece of investment property will exceed that property's monthly mortgage payment. The goal of the rule is to ensure that the rent will be greater than or—at worst—equal to the mortgage payment, so the investor at least breaks even on the property.

Key Takeaways:

  • The rent charged should be equal to or greater than the investor's mortgage payment to ensure that they at least break even on the property.
  • Multiply the purchase price of the property plus any necessary repairs by 1% to determine a base level of monthly rent.
  • Ideally, an investor should seek a mortgage loan with monthly payments of less than the 1% figure.

The one percent rule can provide a baseline for establishing the level of rent that commercial property owners charge on real estate space. This rent level can apply to all types of tenants in both residential and commercial real estate properties.

Purchasing a piece of property for investment requires a thorough analysis of numerous factors. The one percent rule is just one measurement tool that can help an investor gauge the risk and potential gain that might be achieved by investing in a property.

How the One Percent Rule Works

This simple calculation multiplies the purchase price of the property plus any necessary repairs by 1%. The result is a base level of monthly rent. It's also compared to the potential monthly mortgage payment to give the owner a better understanding of the property’s monthly cash flow.

This rule is only used for quick estimation because it doesn't take into account other costs associated with a piece of property, such as upkeep, insurance, and taxes.

Example of the One Percent Rule

An investor is looking to obtain a mortgage loan on a rental property with a total payoff value of $200,000. Using the one percent rule, the owner would calculate a $2,000 monthly rent payment: $200,000 multiplied by 1%. In this case, the investor would seek a mortgage loan with monthly payments of less than and absolutely no more than $2,000.

The One Percent Rule vs. Other Types of Calculations

The one percent rule also helps give an investor a base point from which to consider other factors regarding the ownership of a property. A second important calculation is the gross rent multiplier, which uses the monthly rent level to determine the amount of time it will take to pay off the investment. This calculation is achieved by dividing the total borrowed value by the monthly rent.

In the example of the home with a value of $200,000, the investor would divide $200,000 by $2,000. This gives the investor a 100-month payoff period, which translates to a little over 8.3 years. Investors can also use the gross rent multiplier when considering the payment schedule terms of a loan taken for the property.

The 70% rule implies that an investor should not pay more than 70% of the property's estimated value after repairs fewer costs.

Special Considerations

In calculating the gross rent multiplier, a buyer must also consider the rental rates in the area in which the property is located. If the standard rate for rent in the neighborhood is less than $2,000 for the buyer in this example, the investor might have to consider decreasing the rent to ensure that they find a tenant.

Another important factor to consider is maintenance on the property. The property owner is responsible for upkeep and repairs. While a deposit might cover substantial damages, it's also important for the owner to budget a specified amount of the rent for savings toward maintenance. This can contribute to profits if it's unused, and the money would be available when any maintenance needs arise.

Overall, investing in real estate can be lucrative for long-term investors. The base rent that an owner charges on any type of property sets the level of payments expected by tenants. Owners typically raise rent annually to manage inflation and other costs associated with the property, but the base rate is an important level that determines the overall return on an investment.

1% Rule in Real Estate: What It Is, How It Works, Examples (2024)

FAQs

1% Rule in Real Estate: What It Is, How It Works, Examples? ›

The 1% rule states that a rental property's income should be at least 1% of the purchase price. For example, if a rental property is purchased for $200,000, the monthly rental income should be at least $2,000.

What is the 1 percent rule in real estate example? ›

Examples Of The 1% Rule

Let's say you need to make about $10,000 in repairs before renting the home. Add the cost of repairs to the home's purchase price for a total of $160,000. Then multiply the total by 1%. You'll get a $1,600 minimum monthly rental rate.

Why does the 1% rule work in real estate? ›

How the One Percent Rule Works. This simple calculation multiplies the purchase price of the property plus any necessary repairs by 1%. The result is a base level of monthly rent. It's also compared to the potential monthly mortgage payment to give the owner a better understanding of the property's monthly cash flow.

What is the 1% rule for cash flow? ›

Definition of the 1% Rule

The calculation is pretty straightforward. Multiply the property's purchase price by 1% or move the decimal point two places to the left. The resulting number represents the minimum monthly rent required to achieve positive cash flow.

Why is there a one percent rule? ›

We can call this The 1 Percent Rule. The 1 Percent Rule states that over time the majority of the rewards in a given field will accumulate to the people, teams, and organizations that maintain a 1 percent advantage over the alternatives. You don't need to be twice as good to get twice the results.

What is the 1% rule in life? ›

It's called the principle of 'aggregate marginal gains', and is the idea that if you improve by just 1% consistently, those small gains will add up to remarkable improvement. We see this everywhere in our lives. Saving small amounts of money over time can build big sums with the power of compound interest.

What is the golden rule in real estate? ›

Corcoran's Golden Rule of real estate investing consists of two main parts. The first is being able to purchase property with at least 20% down, ideally in a location that has started seeing an increase in demand. The second is to have tenants living on that property paying the mortgage.

Is the 1% rule still realistic? ›

The 1% rule shouldn't be used as the determining factors as to whether or not you'll invest in a property. Before buying a rental property, you should always consider the neighborhood, the condition of the property, and current market trends.

Is the 1% rule dead? ›

Today, the market has shifted, with home appreciation rates surpassing rent growth. Relying solely on the 1% rule can lead to inaccurate assessments of a property's potential. It's advisable to supplement your initial calculation with additional market data for a more informed decision.

What is an example of a cash flow? ›

What is a cash flow example? Examples of cash flow include: receiving payments from customers for goods or services, paying employees' wages, investing in new equipment or property, taking out a loan, and receiving dividends from investments.

What is the formula for cash flow in real estate? ›

To find NOI for cash flow real estate you'd simply subtract expenses from income. The resulting number is the amount of cash flow produced by operations. It doesn't factor in any debt that may be associated with the property.

What is the rule number 1 of money? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money]. And the second rule of an investment is don't forget the first rule. And that's all the rules there are.”

How to calculate the 1% rule in real estate? ›

The 1% rule states that a rental property's income should be at least 1% of the purchase price. For example, if a rental property is purchased for $200,000, the monthly rental income should be at least $2,000.

What is the 1% rule summary? ›

The 1% Rule asserts that success doesn't come overnight but is the culmination of consistent, small steps taken every day. By improving just 1% every day, one can achieve exponential growth over time. The rule is about building habits and embracing the journey, rather than being fixated on the end goal.

What is the 1 percent method? ›

Brailsford attributed the team's superlative performance to the 1% rule. As he explained: The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improve it by 1 percent, you will get a significant increase when you put them all together.

Is the 2% rule in real estate realistic? ›

While the 2% rule can be a good starting point, it's really just the tip of the iceberg in determining whether a rental property is a good investment. It's also important to look at how much money you'll invest upfront and on an ongoing basis in order to get a better sense of how much profit you're likely to realize.

What is the 7 rule in real estate? ›

In fact, in marketing, there is a rule that people need to hear your message 7 times before they start to see you as a service provider. Therefore, if you have only had a few conversations with the person that listed with someone else, then chances are, they don't even know you are in real estate.

What is the 80 20 rule real estate? ›

What is the 80/20 Rule exactly? It's the idea that 80% of outcomes are driven from 20% of the input or effort in any given situation. What does this mean for a real estate professional? Making more money in real estate is directly tied to focusing your personal energy on the most high value areas of your business.

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